john.lilly@bensidea.com

Launching a product, service or business is very difficult. The options are endless and looking for the best outcome by leveraging the most valued systems, takes tons of time, energy and resources. The one thing that seems to be constant is the need to unearth and tell compelling stories. If we don’t have compelling stories as a brand, we will never become what we need to be and what we set out to be. This is why it’s so important in the early phases to make sure that you give your product and your services to users, let them delve deep into it, absorb all of the benefits of it, and then share what their return was. You could have all of the systems in the background. Helping you send email campaigns and helping you distribute content across Facebook and Instagram and Twitter. You can do so much with social media ,but where do you get the compelling stories from. In this article will be to share ways for your brand to come out of it’s shell and talk about the important ways for you to engage with individuals. First off, you need to have a solid product or service. The journey must start with interest. That’s it. If you have been able to convey what your product does to an individual and hey have received and understood what your value proposition is they’ve then undertaken. The use of your product or service. And then they’ve come back to you to tell you about what it meant to them. Well, that’s where the opportunity lies for you to have longevity within any industry. So it always starts with a phone call, and whenever I’ve started a company that’s how I focused on building a brand. I’ve always looked at, who my target audience is and then contacted them to see if my offering is a need that they might have. And then from that you can expand and assume that one person’s needs are multiplied across many others. So we’ve come to the situation where we experiment we test. We make sure that individuals have use of our product or service, and they’ve given us the feedback, and we’ve recorded that feedback, and we’ve then perfected our programs. We’ve perfected our systems. We’ve perfected our operations and our processes. We’ve then received referrals from these customers, because they see that what we’ve done is listened and aligned. And those referrals have now allowed our company to take those key pivots to adjust and be better than we were yesterday. I find myself in this situation right now, where the use of storytelling has helped create tons of success for other brands. And that’s what I do for a living. I tell these stories. I try to expose the truth about brands, and hopefully the positive truth about these brands, and they come back to me for another session, because they feel like I was the storyteller that they needed to then create their brand, allow their brand to move forward and connect and resonate with other audiences. It’s no easy task to have an interview with an individual with the camera recording your first interview of the day is probably going to fall flat on its face. The second one a little better the third one. Okay. And the fourth one might be great, but you have to deal with the undulations with having variety. So when you’re looking for your story, make sure that that story, encapsulates multiple people, many different viewpoints, and many different approaches to the use of your product and service. That way the story stitches together, not necessarily in a completely consistent fashion, but it stitches together and allows you to tie in interesting notes and an example could be. When you say, I’ve loved this product because of what it allows me to speak to, and share with my clients. And then the next person in the interview that you associate to that first comment would say something along the lines of, and when that client came back for more. I knew that I always had to trust that same company to different people, stitching a story together. That allows us to focus on one consistent message about this client offering the best product or service possible. And I hope that you find a way to be able to find those compelling stories. And you do have to invest in this this isn’t free paying somebody to make a video for you it’s not something that’s free. So I implore you to trust the right people reach out, explore, ask them for some experienced tips. Ask them to understand your brand. See what they come back to you with so that you understand their motivations are clear to tell and unearth those fantastic stories. The next part that I would say about unearthing great stories is, where are you doing this. And if you want a more natural setting you could do something in a park, perhaps a concrete skatepark, you can do something in a greenery park with lots of trees. You got to be careful for the wind though, or you can be in house where you can control the environment in a studio and some studios now in Toronto are going for about $500 a day, and even less in some cases. But the reality is is that experiment, try different things so if you think that having a building in the background with glass reflecting is going to bring out the speaker, go for it. But your options is to where you create this footage is important, and you should really focus on it. Next, we have to emphasize the buildings itself, and how we are creating the story. Cancel. I would say that there’s going to be enough people that want to get involved with your story from the get go. And the reason being is that people love their name and their logo in the headlights right they want the marquee up and it’s got to say their name and then that allows them to celebrate their success in their career. So, utilize that to your advantage, know that there are great partners out there that are willing to speak on your behalf, willing to share stories about your organization for the necessity of them to be able to get a little bit of awareness about themselves. So we got to make sure that the questions that we ask. Also let these people tell who they are. Also let us explore their products and their service. So let’s make sure that when we are reaching out for those storytellers to represent and grant referrals within a video. Let’s be sure that those individuals are excitable. They’re passionate, they believe in your product. They want to share their experiences they want to talk about who they are. These are the people that you need. Otherwise, the story that you stitch together. might be lost.