Matt and Steve’s

What is better than a dried old celery stick as a garnish for your Caesar cocktail?
Bean. Yes, that is not a typo, bean. A spicy pickled bean (Extreme Bean) to be
accurate. The unique idea was from the Matt and Steve’s tasty beverage company®,
founded by Matt Larochelle and Steve McVicker in 2000. Matt and Steve became
friends during their bartending days in their early 20s. After realizing how many
Caesars they were serving, they knew there has to be something more outstanding,
tastier, than a celery stick. They want to create something on their own. The two
chose a bean called Kentucky flat bean. It is longer, sweeter, and crunchier than the
average everyday green bean. So what is their story? At first, although their
knowledge on cocktails was rich, they knew very little about starting a business. But
they sure knew about one thing, they were going to change the game.

Matt and Steve’s announces its partnership with Ben’s Idea.

We would like to take you to a journey with us. We want to show you how Matt and
Steve have started their company. From having absolutely zero knowledge of
pickling to revolutionizing the pickling game. From a small apartment over 10 years
ago, to now distributing in cities across Canada at various retail locations. The result
is important, but the process is what makes it meaningful.

Ben’s Idea will be shooting a video with Matt and Steve on October 31 st , showcasing
how they became who they are today. We want to bring our audience to their past
through an unique perspective via a video. We are also bringing back their very first
big customer, Larry, to show appreciation.

Matt and Steve’s has hired Ben’s Idea to create a video campaign for them. The
campaign itself will be distributed on multiple social media channels. The goal is to
show what Matt and Steve are doing and providing to even more audience. To be
exact, our goal for the video is to reach 2 million views. Please be sure to check it out!