LinkedIn Marketing Strategies

Thanks for coming!

Ben’s Idea just ended its second meet-up event in Toronto. It was a great honor having
our guests, from different industries, to join us. It was also a good opportunity and
platform to share different opinions and questions.

The event was hosted by John Lilly, the founder of Ben’s Idea. During the beginning of
the meeting, he listed and explained some statistics about LinkedIn, such as how
there is 57% of B2B Buyers who are using mobile LinkedIn to educate themselves
about brands before buying. And how 80% B2B leads are coming from LinkedIn. It
was quite interesting to see everyone’s reaction to the statistics and fun facts.

Finding your audience

John also talked about the culture of advertising on LinkedIn, which requires the
right time, with the right content, and the right methods. He introduced a type of
searching method for finding specific targeted audience, named Boolean Searching.
The method was fairly new to the audience, no one heard about it. The system
includes three simple but crucial aspects: AND, OR, and NOT. They can make limiting
and refining your search much easier, according to customization. John emphasized

that it is important to create meaningful connections with decision makers that can
make a difference for your business.

Capture Accurate Details

Aside from stats and searching methods, there were also strategy takeaways
provided during the meet. One of them is the E-commerce Strategy. The strategy
suggested creating a web store that would list all of the services or products that the
individual or company would be offering. Creating a Lead Gen Form on LinkedIn is
helpful as well, it captures users’ profile information automatically. The profile data
is prefilled accurately. Once the info is submitted, the individual or company can
send them to the e-commerce site.

Following up after connecting on LinkedIn is a must. John told his audience that only
sending a connection is not enough, and suggested them to add the contact details to
CRM. Then, set a trigger to follow up. The ideal process for leads is requesting for
connection at first, then phone calling and emailing. After that, snail mail and
conversion. In order to get the targeted connections to notice you on LinkedIn, you
need efficient posts. The key ideas in the process for posts are frequency, content,
audience, and call-to-action.

Missed out or want more?

The slides presented during the meet-up is posted onto LinkedIn’s SlideShare by
John. A link will be provided at the bottom of this article, so feel free to check it out!
Ben’s Idea is excited to see you next time and share more about LinkedIn with
everyone.