The Need for Video Production

The rise of Video Production Services in the technology field
In the modern world, a lot of companies are using video as a type of
communication to connect with its customers. It is straightforward and efficient. All
the words needed are included in a visual presentation. A video can be instructional,
educational, eyes catching, funny, or simply artistic. It could be anything, as long as
it has a purpose and is beneficial the company.

According to CIO Magazine, video can help businesses in multiple ways. The
first one would be using video as a way to explain the value proposition. An
example could be an explainer video, which helps potential customers to have a
better understanding of a product or service. And in results, it drives sales. The
CEO of PetInsuranceQuotes.com, Nick Braun, says that “explainer videos can be a
huge benefit,” especially to small businesses. Most businesses post their explainer
video on their Home or About Us page, and also on their social media platforms.

Take a look at the video PetInsuranceQuotes.com created:
https://www.youtube.com/watch?v=FDI9-lbRLaE&feature=youtu.be

The second one is about demonstrating a product. Unboxing and product reviews
are huge on the Internet these days. By watching those types of video, potential
customers get to know how the product actually looks like, or what some of the key
features are. They would have the chance to learn every aspects of the product
before deciding whether to purchase it or not.

The third point, according to CIO Magazine, regarding to how video helps business is
focused on Social Marketing, which is one of the most significant and crucial type
of marketing in today’s society. As stated by Brian Gatti, the partner and marketing
consultant of Inspire Business Concepts, “people trust something they hear someone
say over something they’ve read that someone has said.” Testimonial videos
provide a perspective of satisfied customers that gives potential clients an
experience of what the company offers.

In the Tech World

In the technology industry, explanations and instructions are often needed for
products or services. Video is beneficial to both the company and customer, as it is
considered to be more attractive than words, more eyes catching, and most
importantly, it brings the message across efficiently. Detailed and organized
information is very important in the process of understanding technological
concepts.

Technology doesn’t necessarily mean computers and cars. It also relates to the field
of smartphone applications, Customer Relationship Management (CRM) software,
and even cryptocurrency which is a popular topic among people now.

Safety/ Security

The topic of Cryptocurrency, especially Bitcoin, is rising rapidly among investors
and entrepreneurs. However, everything has a start. Not everyone is an investment
expert, and the process of learning is always mandatory. What is Bitcoin? How does
it work? Should I invest in it and is it safe? Those are the questions people would
have before getting started with investing. This is when instructional videos are
useful. After all, people have to feel safe and secured when getting involved in the
investing field. According to Bloomberg Businessweek, the initial price of Bitcoin
back in 2010 was less than 1 cent. Now, it is over $16,000. The currency is not
tangible and it is not issued by the government.

Lynda.com currently provides an instructional course on learning Bitcoin. In the
virtual course, the instructor, Tom Geller, would help viewers to have a better
understanding of the basics of Bitcoin, and learn the nuances of its transactions and
security issues. By watching the video, viewers will have the chance to discover how
Bitcoin differs from other currencies, and how to send and receive.

http://files3.lynda.com/secure/courses/167065/iphone_MP4/167065_01_01_WL3
0_welcome.mp4?qqsC3yIA8YjAXuB8zM3URLv5wLuuHokdrRK-
rJIg2RPavars0eRk492fYbmSwUHQFdLq17vxBFc95cvYklsfP-HCafe-
JzyybWqKIIe_CiRaq8WoHbphkrgMYUnxEJElw17qEKjpQ3Qtnm90yASa_VysW7pin_u
SYj6ahjwNuIF64c8&c3.ri=3773354373089977808

Other than Lynda.com, there are numbers of tutorial videos on YouTube, also
teaching beginners how Bitcoin works and the risks of the cryptocurrency.

Trust

Once the customers feel secured, they will start trusting whatever they are
purchasing. Trust is significant during the process of deciding and purchasing. If the
customer doesn’t have enough trust in a company, he or she definitely won’t spend
any money into its products or services.

Salesforce, a CRM software company, considers themselves as the “most trusted
cloud platform”. How do they bring that belief across to potential customers?
Besides having the actual trustworthy and capable CRM software, they produce
videos. They even have their own YouTube Channel, with more than 1000 videos
with videos such as “Salesforce Overview Demo” and “Intro to Salesforce for Small
Business”. Its content includes promotional, instructional, keynote speech,
interviews, and product review videos. The categories are wide, in order to suit
every potential customers. The channel currently has more than 90,000 subscribers.

Testimonials

This one is the most interesting. This one involves customers. According to
Skyword, video testimonials are considered to be the most effective content form by
successful video marketers. The video is about customers telling their own stories,
their own perspectives, while being promotional to the company. The truth is that,
we are most likely to be using a product when we see others using it too.

Salesforce has created a video testimonial, with its customer, NBCUniversl
Corporation. Account Executives, IT Managers, and Marketing Directors from
NBCUniversal Corporation are sharing their experience and feedbacks on the
Salesforce program which they are often using on their iPads. The users in the video
are sharing their perspectives and positive experiences on how the Salesforce
Chatter application helps them during their daily tasks efficiently and become more
organized. The whole message of the video is to tell its audience how Salesforce has
been an asset to the NBCUniversal Corporation.

Video is important. It brings out the message in the easiest yet effective way. No
matter which industry is using it. People are attracted to the visual, to the customers
sharing their experience, to detailed tutorials, or even a simple unboxing video. The
most important part is that, video catches attention. Once the eyes of your potential
customers are caught, that is when things can move forward.